8 Benefits Of Using Tumblr For A Small Business

Posted on 06 Jun 2016 09:44 in Small Business Hacks
by Rahul Chowath

As a blogging platform, Tumblr has much to offer that sets it apart from other tools such as WordPress and the reason why people have begun to realize this untapped potential is because of two factors: more visual imagery and less verbosity.

More than a year ago, Tumblr made news on account of its acquisition by Yahoo for $ 1.1 billion which gave it an audience apart from its predominant US one. So how does a social media with 550 million monthly users and 53.3 million daily posts go unnoticed for so long as a potential social media marketing tool? 

 

As a blogging platform, Tumblr has much to offer that sets it apart from other tools such as WordPress and the reason why people have begun to realize this untapped potential is because of two factors: more visual imagery and less verbosity. Apart from the major crux which is pretty much self-explanatory through the 2 factors, some of these benefits that Tumblr has to offer may open your horizons to accept it as something alluring.

 

1. Customization
The intriguing aspect of Tumblr is that you get to choose how simple or how complicated your blog can be. Owing to added HTML editing, you can experiment around with the widgets and sidebars to make the best theme possible. The only downside to this is that Tumblr offers limited control over plugins and themes in comparison to other platforms like WordPress, Blogger. 

 

For clean and simple stuff, Tumblr is your go-to stage. With some time investment, you can pick the complexity level up a notch but to a finite capacity. In addition to this, the customised domain name offered by Tumblr can make your account the primary blog or even a website with restricted functionality.

 

2. Ease of Use
Tumblr begs you to ask a very fundamental question – Can a user interface get any simpler? And owing to this very ease, you can showcase your company’s brand image anyhow you deem fit. Minimal technicalities, effortless visual imagery (including music) gives you social media interaction at its most elemental level. Also, for users who prefer to keep things concise and succinct, this simplicity can prove to be the changing factor.

 

3. Top-end SEO
When you have access to 280.4 million blogs, lack of information is never an issue. And when that knowledge is accessible from our friendly neighbourhood Google (in contrast to Facebook posts). All Tumblr content gets indexed by top search engines which can be topped up with re-posts and shares. 

 

Tumblr also provides do-follow links with each blog post. Do-follow links are just simple external links embedded in each post which definitely grows your website user-base. It goes without saying that do-follow links are a much sought after factor for search engine optimisation. Through all these points, you get to improve the visibility of your website to a great degree.

 

4. Elegant Mobile Platform
For companies who are yet to make their website mobile-friendly, Tumblr provides you with the easy way out. The classy, minimalist mobile app makes it the top choice for people and it also gives you the opportunity to update your blog on the fly. 

 

This works as a great interim option not to mention, a tenfold user-base and high-end connectivity. Tumblr also works as a micro-blogging network wherein each post gets linked to all other social media which is very much on the rise in the mobile device sphere.

 

Fun-fact: 78% of the Tumblr audience access it through a mobile device.

 

5. Targeted Age Groups
Tumblr is more like a double-edged sword depending on what your company ventures into. When your targeted customer-base is a young, trendy one, Tumblr is the place to be. The fact that 69% users are millennials (born between 1980 and 2000) just goes to prove that. 

 

However, the other side of matters, by logic, states that for customers coming from a different demographic may not be inclined to respond to Tumblr marketing strategies. In the long run, the unassailable conveniences that Tumblr offer regarding general popularity, search visibility, and community reach is something worth experimenting with.

 

6. Queuing of Blog Posts
This feature which is a rather recent development is something which clearly demarcates Tumblr as a blogging platform among the others. You get to set up a schedule of sorts for each blog post to be put up. The implications of this are simple – jot down multiple posts, share relevant pictures, and videos and spread them out over the week so they get published when you decide so. 

 

Enterprises can go about their daily business while simultaneously showing an active presence on social media with just a day’s work. Lazy and effective – what better combination could you ask for.

 

7. The Tag System
Tumblr’s tag system is classified into popular topics such as advertising, education, art, technology, and fashion among others. These tags are used for content discovery. It’s very much likely that topics of anyone’s interest has already been tagged and curated for the taking. If used smartly, companies can showcase their content umpteen times to the right target audience. Tags engage users on their topics of appeal, and a smart venture can easily charm their way into the domain.

 

8. Analytics (with the power of Google!)
Analytics has pretty much paved its way into the heart and core of every business and its various strategies. With Tumblr, you get to monitor traffic to your blog to make incremental adjustments to your online marketing tactics. The added advantage is that this is interlinked with Google Analytics, which needless to say, has already proved its mettle time and again.

 

Tumblr was built on the basic agenda of fostering interaction and the community involved has proven with just how ease that is achieved. Even indirect sharing of content relevant to your vision goes to create an impact like no other apart from regular posts. 

 

There are innumerable ways of making your company’s presence felt and we have just scraped the surface as of now. What lies ahead is a mystery, but with the way Tumblr is building up as a social media platform can give any small business invested in it, hope and optimism and they would be right to do so.

 

Are you using Tumblr? Let us know your experience comment section bellow



About the author

Rahul Chowath  



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