Mobile Friendly Website Is No Longer Optional for Businesses.

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Posted on 28 Apr 2015 06:50 in Small Business Hacks

As a business if your website is not optimized for a seamless user experience on every device, your chances of staying relevant in search results are very limited especially in the eyes of Google.



Since last two weeks, suddenly many businesses seems getting their website mobile-ready for one big reason, Google rolled out its mobile friendly update! This new Google search algorithm is nicknamed as “Mobilegeddon” and it will bring the change that will put an increased emphasis on mobile usability as a key ranking factor for its mobile search results.

Since the release of Google's mobile friendly update, businesses forced  to take immediate steps to make their website mobile friendly. But even before Mobilegeddon arrives user usage trend was pointing in a mobile friendly direction. In fact, Google decided to bring its mobile friendly update due to some of the following figures.

60% of people now conduct product search on mobile devices before local purchases. And three-quarters of mobile consumers use a search engine during the shopping process.

According to Facebook Q1 2015 announcement, the platform now boasts 936 million daily active users (DAU) and 1.44 billion monthly active users (MAU). Mobile numbers are at 798 million (DAUs) and 1.25 billion (MAUs), with more than 1 billion daily mobile searches. And 4 billion daily views, 75% of which occurring on mobile devices. 

According to Econsultancy, 62% of companies saw increased sales following a conversion to a mobile-ready website.

So, as a business if your website is not optimized for a seamless user experience on every device, your chances of staying relevant in search results are very limited especially in the eyes of Google.

Did Your Website Suddenly Disappear From Google Search? Your Not Alone!

In 2012, Matt Cutts, the head of the Google webspam team, posted a video. In this video, he suggests that the phrase SEO should stand for ‘Search Experience Optimization’ instead of ‘Search Engine Optimization’. This is so true when more and more people are searching and surfing websites on mobile.

So it necessary for all business to take a serious look at their websites and consider converting it into mobile friendly and responsive design version. There are many CMS such as CMS Budo will help you seamlessly without investing a lot of money.

Note that Google's mobile friendly update algorithm does not impact desktop and tablet searches and only applies to individual pages, not entire websites.

According to Google Webmaster Central Blog, “While the mobile-friendly change is important, we still use a variety of signals to rank search results”. But it also means your website must be optimized for all devices and not only for mobiles.

To quickly check if your website is optimized, run the Mobile-Friendly Test. You can also read the Mobile Usability report in Webmaster Tools. The Google Webmaster Central Blog also has a FAQ section.

If you have any queries, need help with your website, contact us directly or move your website to CMS Budo platform. 



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