Just a decade back there was no concept like Blogging which allows individual and small business to market and earn from just one window. Blogging has leveraged the present generation of entrepreneurs with a magical wand that allows them to discover their loyal set of audience and also suggests varied customer behavior helpful for business development. 

A blog can benefit small businesses in various ways, analytical reports, seed fund acquisition, customer grievance management and evergreen publicity. Blogging is the new Marketing Midas, and it surely has the power of turning businesses into gold with just one touch. 

In this blog post, we look into the details why blogging is a must for every professional, freelancer, small business and startup. We undertake diverse verticals like marketing, customer relation, monetization opportunities, search engines and traffic into consideration while listing five reasons why everyone should have a blog.

1. Search Engine Optimization (SEO)

Traffic, followers, sales, money and loyal audience everything starts following the moment SEO of your website improves. A blog to educate the audience about the product or services you are selling. A blog also provides an opportunity for your audience to share your blog link in their personal and professional contacts resulting in an impressive improvement in back linking to your website.

How to use a blog for improving SEO of your website?

Get started by creating compelling content; spend time researching, analyzing and creating content that helps readers learn something new. When you are creating compelling content, you are allowing other newbies and pro-bloggers to link to your site and the moment they link back your Google ranking improves. 

Improved Google ranking will bring traffic to your site, and it is when you should depend on Analytics tool for understanding customer behavior such as which type of contents are more popular, how long they are staying on your page, how many time they share or comment on your blog post. Once you understand this, you can tailor your blog content which your audience is looking forward to reading. Engagement of audience is crucial to success. 

2. Be a Leader

Blogging makes you look like a Leader and everyone follows a leader. Jack Maa, the founder of Alibaba.com once said 

“We never lack in Money; we lack people with dreams who can die for those dreams”. 

Jack Maa quoted it almost two decades ago but even today, after so many culture development, paradigm shifts and business reforms this quote holds value. We lack Leaders; we lack individuals who can show the world a path.

Today everyone is looking for an individual who will teach them new things. This is an opportunity for you to be a thought leader and provide valuable information to your blog leader about your business, Industry product, and services. Small businesses can make themselves bigger by cashing on to these.

Go ahead, create a blog, share secrets, and intricate knowledge of what you guys do and tell them how it is going to change their life and they will start following you. 

Blogs can always redirect traffic to the business site and help entrepreneurs increase their sales. Entrepreneurs need to understand analytics and place links where it is easily accessible. Tell them (the readers) about a particular product/services, about how it is going to make their lives easier and then provide them with a link to access it, you will see a numerical change in the number of sales you make. 

3. Customer Relationship Matters.

With the help of your blog, you can manage customers grievances with great ease. Small Businesses cannot afford to establish a Customer Relationship Management cell, but they can create a blog on topics like how to use product and service, regularly post updates and changes done to product or service. Answer to all comments posted on the blog. Address commonly asked a question through FAQ blog post.

Blog Comments are Eternal. Comments are going to be there until and unless you remove them. Empathy and nimble should be the keys while dealing with customers on blog given other potential clients are watching and your dialogue engagement is going to impact their thought process and your business (indirectly). Engage in conversation, provide every customer with a solution, make use of words like "Thank You" and "We are Gratified to help you" and you will see how thousands of other customer starts to following.

CUSTOMER EXPERIENCE IS ESSENTIAL FOR GROWTH.

23% of Online Shoppers agree to pay more if an online business promises to serve with a better customer experience. 

Blog Comments are the Real Reviews: Yes! A lot of online shoppers will flock to your blog before buying products from your online store. Let the comments be there, let new customers see how amazingly you handled customer complaints, let them build the required confidence and then let them shop in peace from your online site. 

4. Updates Your Blog, Tell Your Story.

For Google, Fresh Content = Better Site: At the end of the day all e-commerce sites and online businesses are poaching search engines like Google and Bing for traffic. While established ones are paying millions of dollars for Ad Words campaign, newbies and startups can target organic search and build a million dollar business out of it. 

When you are updating your blog with fresh content incessantly, you are allowing a lot of people to link to your site; reviewers, pro-bloggers, affiliate marketers and webmasters all of them are going to link to your blog and improve its reputation. 

With varied algorithms like "Query Deserved Freshness", the chances of your blog ranking on the first page of Google search increases drastically. Query deserved freshness is one of the most reputed Google algorithms that flushes out the old content and let the new entries rank on the first two pages of search results. With a Blog that has fresh content, your business can acquire huge traffic and convert them into potential customers. 

5. Create a Loyal Audience Base

The contemporary world is full of Free Thinkers and Realists, who all are seeking opportunities to learn new things and add a dimension to their lives. With your blog preaching these free thinkers and realists with the latest trends from fashion, tech, home retail or entertainment niche you can build a loyal fan base. These people are fanatics, and they are going to flock to your site every time they are in need of new information or knowledge. You can be the leader who rules their minds and cash onto their purchasing power.

Mix quality content with marketing strategy and you can increase your sale by leaps and bounds.

When Amazon and Alibaba started, their founders used to market offline, meet customers in person and solve their queries. Today Internet allows entrepreneurs to meet each and every customer virtually and listen to their grievance. In the contemporary world, it is easier to build a successful business from scratch. 

Blogging as a tool for business development can do wonders for your new business. With high quality and linkable content, you can aim to impress the audience and entertain them for a longer time. 

A blog is everything that your small business needs; you can get to know your customer and their choices better. You can also impact the way they think and make a business out of it. 

Stary blogging today with Budo Blog App with your website.
Start telling your story!