This article outlines the benefits of email marketing and provides actionable steps to create a quality customer and prospect list, segment and target effectively, and create engaging emails.

We tend to focus on avoiding red flags and negatives, but what about the positive "green flags" in client relationships? It's time to consider them for a more fulfilling partnership.

This article discusses ten innovative methods to use WhatsApp for your small business, including customer service, sales, appointment reminders, marketing campaigns, and more.

Learn how to master the AIDA model and understand the four stages of a sales funnel to convert prospects into customers with this comprehensive guide.

Have you made your new year's resolution? What habits are you planning to change or adopt as a professional? Read along to know more.

As 2022 comes to an end it is the perfect time to analyse your small business's growth and project and plan for the future. Read along to know how to do it and why it is so crucial.

The festive season is an opportunity for increased sales because customers love to shop. Read along to learn about strategic pricing to make the most profit during this festive season.

Advertising small businesses on Google is a great way to reach a wider audience and increase your online visibility. Read along to know more.

Small businesses are booming in rural areas with people especially women realizing their talents. With the help of e-commerce these businesses can grow further and get more recognition. Read along to know more.

Ever wondered why you perceive some brands as eco-friendly, high quality, cheap, mediocre etc. Brands use many techniques to influence your mind. Public relations is one of them. Read along to know more.