How has Shank Tank India benefitted Indian entrepreneurs?

Posted on 24 Feb 2022 17:10 in Small Business Hacks
by Zainab Sohangpurwala

Be it for entertainment or for business investment the show Shark Tank India has influenced a lot of Indians! Read along to know how the show has helped many entrepreneur's who succeeded or failed in securing a deal with the Sharks!


Some entrepreneurs like to bootstrap their business, others lookout for investors to provide them with funding and guidance. With the mission of connecting entrepreneurs to investors the reality TV program 'Dragons Den' started in Japan. Here entrepreneurs would pitch their business ideas to venture capitalists in the hope of securing an investment.

Local versions of this show have originated in more than 30 countries now. In the USA the show has been titled 'Shark Tank'. In 2021 this show entered the Indian entertainment industry. 'Shark Tank India' is the Indian franchise of this show. The 'sharks' or potential investors in this show included the following-

  • Ashneer Grover - Managing Director and Co-founder of BharatPe
  • Aman Gupta – Co-founder and Chief Marketing Officer of boat
  • Anupam Mittal – Founder and CEO of and People Group
  • Ghazal Alagh – Co-Founder and Chief Mama of Mama Earth
  • Namita Thapar – Executive Director of Emcure Pharmaceuticals
  • Peyush Bansal – Co-founder and CEO of Lenskart
  • Vineeta Singh – CEO and co-founder of SUGAR Cosmetics


Who are these 'sharks' ?

These Sharks are self-made millionaires who started their companies from scratch. They are Indian entrepreneurs who have made it big in the Indian market.

They listen to the pitches made by various entrepreneurs and if it interests them, they offer them a deal. Sometimes sharks argue among themselves or join hands to get a deal with the entrepreneurs.

In every deal, in exchange for their investment and guidance, a certain percentage of equity is given to them.


How has Shark Tank benefitted Indian entrepreneurs?

Leaving a 9-5 conventional job, risking your financial stability to run behind your passion and dreams takes a lot of courage, blood, and sweat. Vineeta Singh an IIM alumnus was offered a 1CR package that she rejected just to start her enterprise. She founded SUGAR Cosmetics along with her husband and now her net worth is over $7 million!

This is one of the many success stories about Indian entrepreneurs that were hidden and have come to light.

Apart from helping budding entrepreneurs, this show has also made the well-established ones more famous and important public figures. The sharks enjoy a lot of popularity that they gained from the show.

This has helped many people to choose their passion over their mundane job. A new wave of ideas, products, services that were started by Indians has now come to light.

Some entrepreneurs secured a deal with the sharks while others could not crack one. But they got a lot of guidance!

What are the other advantages of coming to this show?

Apart from deals, the show has become an excellent marketing platform for all businesses. As the show was already a worldwide hit entertaining show it was welcomed in India with open arms.

Quirky business tips and tricks, well-explained business terms, drama, jokes, and puns – this show contains it all. Hence it attracts the attention of viewers across all ages and professions.

Hence businesses that pitched in this show got publicity all over India. Apart from the show, various influencers started ordering items and making videos such as – 'review of shark tank India pitches', 'best business ideas in Shark Tank India' etc.

All this gave more and more publicity to these brands.

As the show went so well a guaranteed second season is coming next year. So, if you want to pitch your ideas to the Sharks you can register your brand for the show.

How has this show helped in changing the mindsets of the people?

If you watch this show you will realize that a majority of the entrepreneurs are engineers, doctors, lawyers, and professionals who were tired of their job and couldn't fit in. This shows the shift in the mentality of Indians. How they are willing to start a new venture irrespective of their age, gender, financial condition.

Deal finalized between the Shark Piyush Bansal and Kamlesh.

One of the pitchers this year was a farmer's son from a small village who had invented a unique pesticide spraying trolley over 8 years. This shows his dedication to his dream and how he overcame all his financial problems just to reach this level.


Pesticide Spraying Trolley - invented by Kamlesh

This has created a wave of entrepreneurship in India!


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About the author

Zainab Sohangpurwala     
Passionate about helping companies grow their business via content marketing.

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