Small businesses and startups who have just started their business usually do not have a big marketing budget. They need affordable yet efficient marketing strategies—one of them is social media.
Practically when everyone, from teenagers to middle-aged and older people, is on social media. Hence, social media is a very effective way to spread awareness about your business.
Almost all major small and big brands have a social media presence on Twitter, Instagram, Facebook, and Pinterest.
So how will you stand out among the crowd?
Definitely, you need to get all basics right and craft a careful strategy to tell your brand story.
In today’s blog, we will focus on Instagram because Instagram is the go-to place for over 500 million people to share their photos, videos, and stories every single day, sharing an average of 95 million photos and videos per day. This huge number is growing every day.
Here some basics and tips to get your Instagram presence right:
Instagram for Business
First, this you need to do is sign-up for Instagram for business. As a business, using Instagram for Business have some advantages.
- Access to Instagram Insights
- Add a Contact Button
- Your Industry Will Show on Your Profile
- Add Links to Instagram Stories
- Advertise on Instagram and Make Promoted Posts
Instagram Profile Image
The Instagram profile photo is the first thing people will see, even before clicking and opening your profile.
You can create an attractive logo for your brand and make it your profile image. Make sure it is bright and has contrasting colors.
Do not imitate or create similar logos of popular brands. It creates a wrong first impression and questions your brand originality. Make a unique logo. So that whenever someone sees the logo, they will link it to your brand.
Bio of your account
Instagram bio is a very important portion of your profile. An attractive bio will instantly make people follow your account. It helps in attracting your ideal audience.
Make a short, crisp bio and give information about your brand and business; it’s location and motto. You can also provide links to your website or online store.
Instagram also provides options to provide your contact information such as your email id, address, and phone number. You need to activate there three buttons in your bio. This will make it very easy for anyone to contact you.
Regularly posting pictures and videos on Instagram is very necessary. It keeps people engaged with your account. The algorithm then makes your account visible to other people and entices them to follow your account.
Posting information about your business in a creative and eye-catching way increases the consumer’s “want” for your product.
It encourages them to take action on your posts and visit your website or store.
Writing descriptive captions below your post is an advantage. It helps the viewer get better knowledge about your product.
It invites the viewer to take action on it.
Keep the caption engaging and push the viewers to share and comment on the post.
Correct use of hashtags
Promoting your posts is very important. There are various ways in which you can increase your visibility on Instagram. Using hashtags is one of them. In your posts, use many hashtags related to your business. Check the number of people following that hashtag. Use popular hashtags so that your posts appear on the Instagram feed of those who follow it.
Add a location
Adding a specific location to your posts helps in promoting it. Instagram then targets people living in that area and shows your profile to them. It increases the reach of your content.
Always add a specific location of your shop or city in which you reside.
Go all-in on influencer marketing.
Influencers are users who have established credibility in a specific industry and have a large fan base on social media. They have the ability to persuade others to act on the bases of their recommendations.
Identify people who are an influencer in the area of your business or brand. Follow them and send them your products. These influencers will use your products and give reviews about it on their Instagram.
This will make their followers follow you and purchase from you.
Develop your own Instagram style
Its human nature to try and fit into the trends and prevalent styles. But on Instagram, you need to stand out. Hence try and create your own unique Instagram style. It means designing your profile in a fun and creative way. Upload new posts daily so that it remains fresh on the customer’s mind.
Design your feed in your way so that if anyone opens your account, they get attracted to it.
Another way to quickly promote your brand is to use paid promotions. Promotions need to be done the right way, or else your money will get wasted. Promote your posts for at least 4-5 days so that Instagram can send it to many users.
Always narrow down on your age limit. If your business targets people from the age of 20-30, select this as the age group for the promotion.
Give proper location for promotions too. Identifying your target audience is the key to a perfect promotion.
I hope these tips will help you improve your Instagram game.
As you progress with your Instagram marketing strategy, you’ll begin to notice some trends and types of content work to reach your goals. It’s never easy to build a loyal, engaged following on any channel, but with the right approach and experimenting, you’ll find a great fit for your brand.
Do comment below if these were helpful for you!