Small Business Toolkit for Busy Entrepreneurs
As Small Business with limited advertising budget, you always want to take advantage of free or cost effective options that can make your Small Business more visible on Web. When we talk about visibility on Web first name comes to mind is Google. We all know the importance of being visible on Google Search.
Google offers many free and paid services for Small Business owners to leverage their presence on the web. In today’s blog post, we will discuss Top 10 Google tools that can significantly improve online presence of your Small Business.
1. Google AdWords
Google AdWords is the Internet’s largest and most popular Pay-per-click (PPC) network. This is how it works: Business owner bids on keywords that he thinks his target customers are using to search for his types of offerings or the business. Then tag those keywords with his Text Or Display Ad, this Ad will then appear on Google’s search results pages when a person uses those keywords to search. The PPC client is only charged for the advertising service when someone clicks his ad. Performance-based costs at its best.
The Google AdWords program lets users create simple four-line text ads or display Ad banners and relate it to the keywords they select. It also allows you to set a daily budget for your PPC advertising campaign and then monitor your progress using the AdWords analytic tools. You can get started with AdWords by spending as little as $1 per day. This is very cost effective way to advertise online and drive traffic to your website.
2. Google Keyword Planner
Keyword Planner is very useful tool when you are planning AdWords Campaigns for your Small Business. You can search for keyword and it will generate several keyword Ideas. It will also show you how keywords are performing in current search. A free AdWords tool, Keyword Planner, can also help you choose competitive bids and budgets to use with your campaigns.
3. Google Analytics
Numbers matters, have you ever wonder how much traffic your website attracts, where your visitors are coming from and what people do after they get to your site, use Google Analytics to know all this. This free tool can answer those questions and many more. Business owners can use the data to fine-tune their website for better online performance.
4. Google Offers
Are you a local business? You can promote your products and services via Google Offers, It is Groupon-like service that lets local business offer special daily deals to targeted customers and thus drive new business.
5. Google Places for Business
Google Places for Business generates the listing that pops up for business when consumers search for related terms through Google Maps. If you are listed in Google Offers, chances are high that your business automatically listed on Google Places. Creating a Places page on Google Maps is free. In addition to basic business information, you can even post updates about coming events, describe specials and more.
To boost your online presence, consider a company blog. Post regularly about your new product and services, events and industry news, this can help develop a following of potential customers. Use Google Blogger platform. Blogger is one of the largest blog-hosting services. Plus it is easy to use and free.
In recent, many small businesses are using video marketing to attract customers, and they are using YouTube. Posting Video is free and you can attract very good number of viewers. Creating your own video and posting on YouTube is an affordable way to promote your business online.
The Google+ is yet another popular social networking platform like Facebook and Twitter. Google+ have approximately 500 million users and growing rapidly. Take advantage of this huge social media users. Creat your own Google+ brand page, encouraging customers to add your page to their Circles (similar to that of Facebook friends and Twitter followers) and then post regular updates about your product and services, interesting and useful information business and industry. Use Google+ in addition to Facebook to strengthen your company’s social media program and further the build community and customer loyalty. It costs just your time, Google+ is free.
9. A Google +1 Button
Add Google +1 button to your website and let your happy customers recommend your business. The Google +1 button is much like Facebook’s “Like” button, but it has the advantage of being able to improve your ranking in Google searches. Like many other Google promotional tools, this one is also free.
10. Google Search
Last but most powers full tool is Google Search, make sure your website is indexed in Google Search database. Usual within few days to month period your new website will be automatically indexed on Google Search, in some case you may need to submit it to Google.
Though search engine optimisation is required to ensure your site appear on first 3 pages of Google Search when people search for business, product or services relevant keyword but minimum you should ensure is your Small Business website is indexed in Google Database.
So go to www.google.com signup and get started.
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