The world of fashion does look glamorous from the outside. Still, fashion designers know the amount of work that goes behind bringing every piece of garment, every idea, every element to life. From conceptualizing to sketching, selecting fabric, designing, stitching, and finally completing the garment takes a lot of time, effort, and dedication.
There are various types of fashion designers. Some of the designers are well established and renowned in every category, work with big clients, and have their fashion shows and shops. Others are regional designers who also work with clients and have fashion shows, but their clientele is limited. Some of the designers are newbies. They have just started their career and are expanding their reach.
I am here to tell you why all of them need a website.
Are you a fashion designer too? Then you must read this article to know the top 10 reasons why you need a website.
1. Your website can help you sell your products
Why only sell your products in your stores when you can sell them online and save tons of money?
You can sell all your designer products such as clothes, shoes, and accessories from your website. Along with ruling eCommerce websites such as Amazon, Myntra, and others, sell your products on your website too!
But selling your products on your website has two significant advantages - One, it's only your collection on display. Hence, client attention is maximum, two saving the commission the eCommerce sites take for selling your products.
2. It helps you in increasing your sales
A website helps you increase your sales. People from across the world can buy from the website, they don't need to come to your shop. Recommending an online store is easy just by referring to your website address.
Moreover, your website is 24/7. Your store might close down in the evening, but your website is always live. People can purchase at any hour they like, even on holidays!
3. Website will help you cater to a wider audience
All your clothes will be displayed in your store according to the price or the silhouette style, such as Indian wear, western wear, office wear, menswear, womenswear, etc. Still, in your online store, you can segregate your collection the way you want.
You can club different clothes into collections such as summer wear, floral collection, all browns, beachy vibes, vacation collection, and a lot more. That way, if anyone wants clothes for a particular event, they can search directly in that category.
You can also show recommendations for your other products so that people can buy them together.
4. Website helps in building credibility
How do people come to know who you are?
Say, for example, someone saw your products and liked them and wanted to purchase them but were unsure on whether it's a credible source or not?
The first thing one will do is search for the name of your brand on the internet. Seeing your brand's website will help build credibility, and they will also get to know more about you and your products.
5. It helps you in showcasing your work
You can display your work on your website. You can also show your other lines, for example, if you have an accessory line or a makeup collection.
People will come to know about your style, latest collection and can decide whether they want to get their garments designed by you or not.
Customers get a taste of your fashion sense via your website.
6. Website helps you hire and recruit others
If you are searching for interns or other fashion designers for your fashion house, a website is a perfect place to recruit them.
You can make a section like "Work with us" or "Work Opportunities" and describe what kind of person you want to hire. Interested candidates and apply for the job from your website.
7. A website acts as your portfolio
If you are a fashion student and want to work or intern under a well-known fashion designer, then a website is necessary. It will act as your digital portfolio. While hiring, the recruiters can go through your work via your website.
8. Helps you in integrating into the fashion world
A website helps you connect with other fashion designers. It helps you integrate into the community. This way, other designers will get to know about you, and then you can collaborate with them.
Through their website, you will come to know their fashion sense, and then you can ask them to work with you. As you all know, collaboration helps in creating exclusive fashion for fashion shows, movies, etc.
9. A website helps people locate your stores and connect with you
You can put a store locater on your website. Hence if anyone wants to find the nearest store for your products, they can search and get there.
You should also provide your contact details, such as email address, address, fax, etc. so that interested customers can contact you.
This way, rather than getting fake numbers from other websites, people will get your authentic contact details from your website.
10. Website will help in promoting your social media
Your website will help in boosting your social media handles such as Instagram, Facebook, Pinterest. You can link all your social media accounts to your website. When anyone clicks on those links, they will be directed to your account.
So if you are a budding fashion designer or a well-established one, you need a website to grow. If you are still skeptical and do not want to invest a lot of money in making a website, check out ShimBi Labs BUDO.
BUDO is a user-friendly, efficient website builder. The best part is that it is for free. You can use the free version for as long as you want and can upgrade at any time.
Now you can focus on your fashion designing and let BUDO make your website!