Are you a Medical Professional? Planning to expand the horizon of your Clinic? Want to have a good patient flow to the clinic?
But “ HOW “ is a major question that arises in your mind. Being a Medical Professional, you need to be Smart and Sincere at the same time. Sincerity in your work and smartness in marketing your medical practice. Here are Top 10 Hacks To Promote Your Clinic Website
1. Website
Building your clinic website is very important for promoting your medical practice. You can show all the details of your clinic like About Your clinic, about doctor, services, timings, appointment booking, photo gallery, etc. on your website. The website makes easy for you to reach out to people and for them to know about you and your services. You can get maximum inquiries and consultations through your website.
2. Social Links
Promote your clinic on social sites like Facebook, Twitter, Instagram, and Linkedin. It will get more traction on your website and also will increase your clinic visibility. Publish post, make groups, do networking, follow other companies, etc. through your social sites, to get more patient flow to the clinic. Link all social media profiles to your website too.
3. Email Marketing
Prepare your mailing list and send personalized emails about your clinic services and innovations. Email is the most reliable and economical way of promoting your practice. Sending an email gives a personal touch to the audience. You can also include some valuable link to your website in email such as Appointment Booking for consultation.
4. Videos
Make promotional videos for your clinic or videos of your special cases or tutorial videos of any medical procedure you would like to teach or videos related to social awareness. Compose videos related to your target audience and upload them youtube as well on your website. These videos are very useful in generating traction on your website, leading to increased patient flow. You can also use these videos in explaining or guiding your patient for their treatments.
5. Free/Paid Advertisement
Advertising is imperative for promoting your clinic. Some website allows posting free ads. You can opt for these free ads platform, or you can go ahead with paid/premium ads too. Show discounts/offers provided by you, on these ads to convert more and more patients.
6. SEO/SEM, Pay Per Click
Improve SEM (Search Engine Marketing) to make your clinic distinct. Use Adwords; Google paid ad service to enhance your online presence and draw traffic to your clinic website. Increasing the awareness and presence for your clinic is important, and all these options will help you to get more people to know about your clinic.
7. Blog
More the content on the website, more the traction and more the visibility leading to more consultations. Publish a blog on your website or write a guest blog on other sites. Promote your blogs on social links or give a link to your website. Write on the topics related to your medical practice. Interesting and relevant topics will improve views on your blog and will also bring the right crowd to your website.
You can also use these blog for spreading social awareness related to your medical practice among people. Create a bond with your readers/patients through these blogs.
Remember the topic of the blog should be catchy, informative and relevant to your medical practice.
8. Journals
Publish your special/important cases with photos in your journal. These journals are a big marketing source among the people connected to your profession. You can generate a list of emails through subscribers of your journals, thus promoting your clinic widely.
9. Affiliation/Tie-ups
Affiliate marketing works like a “Symbiosis process”, where both the companies are equally benefited, either by
- Sharing profits
- Advertising each other brands
- Providing discounts
Affiliation/Tie-ups will improve recognition of your clinic, and more people would get to know about your practice, leading to more consultations and conversions.
10. Press Release
Inculcate all your special cases to prepare a short news story and release it on media channels like Yahoo news, Google news, etc. This news will reach to the targeted public and will increase visibility and traction on your website, creating your clinic’s ‘BRAND’. A press release will increase Google rank of your website, leading to good patient flow, consultations and conversions of the patients.
All these are digital ways of promoting your medical practice. But as a doctor, you need to create a bond of trust with your patients and keep an active follow-up on all your cases. Digital approach will get you more consultations, but convincing patient for the treatment depends on you.
Do you have your clinic website?
If not you can very easily build one by yourself with Budo. Budo has everything that you would need to create your online presence be it a website or blog or store. Design your own beautiful website exactly the way you want.
by Dr. Arshee Hashmi