Good marketing makes the company look smart. Great marketing makes the customer feel smart.

Have you ever wondered why many of the celebrities you admire appear in television commercials promoting products you use? Companies depend on this type of advertising to stay in business, and this is where marketing comes into play.

What Makes a Marketing Strategy Good?

To put it simply, marketing means communicating with your audience in a way that is both effective and efficient. You want to create a strategy based on how easily and innovatively you can convey a message to your targeted audience. 

Selecting the appropriate strategy for promoting your product is crucial in marketing. The technique used will depend on factors such as the audience being targeted and the type of product being marketed. The budget of the company is also an important factor to consider when selecting a strategy, as the primary objective is typically to minimize costs while maximizing profits. These are all important considerations to keep in mind before embarking on a marketing campaign.

There are a few companies that have truly mastered the art of marketing. By examining the successful marketing campaigns of these companies, we can gain insights into why they have been so effective. Here are some examples of companies that have excelled in marketing:

1. McDonald’s
   McDonald's marketing strategy has helped the company achieve the success it commands today. Fast-food giants have always strived to make their customers feel valued and appreciated. In 2015, McDonald's took this concept to heart with their Pay with Lovin marketing campaign during the Super Bowl. Instead of paying with cash, customers were encouraged to offer a friendly gesture in exchange for their order. This campaign was heavily promoted on social media and resulted in a staggering 8 million views on YouTube for the advertisement.
    
2. Nike 
   In 2018, Nike demonstrated its marketing prowess with a clever campaign promoting their Nike Epic React shoes. They created an immersive video game that could be played while running on a treadmill, providing a unique and innovative way to showcase their product. This campaign represented a form of digital marketing that adapted to the growing trend of technology. Till today we see how the company’s strategy is going up and beyond.
    
3. Domino’s Pizza  
   Domino's Pizza is known for its "30 minutes delivery guarantee" campaign, which has become synonymous with the brand. This iconic campaign highlights Domino's commitment to providing fast delivery of delicious pizza. Domino's has strategically located its outlets and implemented a vertically integrated value delivery system, which has helped the company to provide excellent service to its customers. By reducing the turn-around-time (TAT) or waiting period for delivery, Domino's has gained a significant advantage over its competitors.
    
4. Amul    
   The multibillion dairy brand from India is the country’s largest milk and milk products producer. The company is renowned for launching The White Revolution, a movement aimed at increasing milk production in India. One of their most successful marketing campaigns involved the creation of their mascot, the Amul girl, as a response to their competitor Polson's butter girl. By using a traditional marketing approach of using a mascot and newspapers for communication, Amul has created one of the most successful advertising campaigns in India.
    
5. BMW
   BMW and Mercedes-Benz have been fierce rivals for decades, targeting each other in their marketing campaigns. BMW's 2019 ad for Mercedes' retiring CEO is an example of rival targeted marketing, which famous companies use to boost their market share while decreasing their competition's revenue.
    
6. Spotify   
   Spotify is a well-known audio streaming platform that has become one of the largest in the world. The company understands that its customers are the key to its success and, as a result, is continually striving to improve their experience. One way it does this is by introducing new and innovative features that help users discover new music and create personalized playlists. One feature was the Spotify Wrapped feature and another cool feature that Spotify offers is mood-based music. This feature allows users to select their current mood, such as "relaxed," "happy," or "energetic," and Spotify will create a personalized playlist based on that mood. 

Marketing plays a vital role in the growth of a business. As a business owner, you have the best understanding of your customers. It is important to create a marketing strategy that is tailored to your target audience, ensuring that you reach them in the most effective way possible. By doing so, you can increase your brand awareness, expand your customer base and ultimately drive revenue growth.  

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Shimbi Growth Labs
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