Website is an “Identity” to your laboratory and a “Vision” to the patients .In the current scenario of digitalization, website gives a connectivity between the laboratory and the patients.

Here are the top 8 benefits of having a website for Pathology Laboratory.

1. Visibility
Digital marketing is MUST in present world. Your presence on internet is very much important to improve visibility of your laboratory and website can provide you that. Your website should be captivating to engage more patients to your Lab. Good and interactive websites always get more walk-ins and consultations.

To make your website more attractive you can add photo gallery showing infrastructure of your Pathology Lab, sterilization and hygiene methods, laboratory area, test conducted in the Lab etc.

2. Information
You can give a brief of your Pathology Lab to the audience through your website. Starting from About us page to services , facilities ,doctors profile, timing and so on. The people who visits your site gets an overview of your Pathology Lab. Showing all your Lab details also creates a bond of trust in the patient and you can avail many conversions.

3. Services
There must be  various test conducted in your Pathology Lab like allergy test, histopathology test, microbiology test, pre natal, radiography etc. You can mention all the test provided by your lab in this section. This will bring the right crowd to your Pathology Lab. You can also highlight the special tests provided by your Lab in this section.

4. Visits
Most of the Pathology Labs provide home visit services, if you are one of them then mention it on your website. You can also provide the details of your home visit services like

Consulting doctors profile

• Timings
• Instruction (if required for any test)
• Pricing
• All this will make the patient and the lab work easy and fast.
• 5. Appointment

People with busy schedules tend to book online appointment to save time. Providing this facility on your website makes work faster. Patient will fill-up  a small form and there appointment can be fixed online. This will get you more patients and conversions. Even the doctor/practitioner can schedule their appointments accordingly, and can give each patient quality time.

6. Online Reports
Once the test are conducted and evaluated, their results can be send by email or displayed on the website under patient login protected are. Online reports are new trend in Pathology Labs. People have become more tech savvy, these online reports, is a step towards digitalization. Long waiting queues for getting test reports can now be avoided by just making them available through email or under patient login area on website. Secured patient login area protected by individual login and password  ensure privacy. Also now  don't need to carry physical reports they can simply log in and show it to concern doctor anytime, anywhere. 

7. Testimonials
You can display patients views regarding your Pathology Lab in testimonial section of your website. As a practitioner/owner you can know your patients experience with your Pathology Lab and can also bring improvement through their feedbacks. Good testimonials always pull more people turning up to your Lab.

8. Offers/Events
In case of any events organized by your Pathology Lab like camps, awareness programs, free check-ups etc can be highlighted on your website. Also any offers provided by your Lab on any particular test can be displayed on the website. Patient will come to know, regarding offers or events through your website leading to more walk-ins and conversions.

Some other benefits of having a website for Pathology Labs are,

• Career form
  For recruitment of Doctors and other staff required in your Lab.
• Branches
  In case you have multiple laboratories in a city/state you can highlight them, for patients to reach-out to their nearest centre.
• Contacts/enquiry form
  Patients who have any enquiry regarding your laboratory can fill-up the form, and you can get in touch with them.

Website is very beneficial in bringing walk-ins and conversions to your laboratory. But your accuracy and fast services will create a bond of faith and trust with your patients which will help you maintain  your old patients and will also get more referred patients.

by Dr. Arshee Hashmi