Websites are becoming increasingly important tool for businesses to bring new business, market their brand, and keep customers up to date about product and services they offer.
Having website updated with new technology is important, so it can reach a wider group of people through different devices.
If your website was updated a year ago, its time to re-look at it and consider updating it. But why it is so important to update the website? Read this blog and you will realize, why?
1. Matching website to your company strategy.
Does your website match to your companies' marketing strategy? Does your website appeals to the right audience? Does it compete with your competitor’s websites? Does your website provide a strong brand image? Is your website able to grow with your business? Are you going to re-brand your products or the company as a whole?
Please find answers to these questions and based on them you must make changes to your website.
With clear and firm goals and understanding of your visitors, you can make well-informed decisions on how the site should look, work and feel.
Also read: The 10 Essential Characteristics of a Business Website
2. Content is King.
Has your content become outdated? Asking this question is most important. Because if your website is not providing up to date information, then probably you are missing lot of business.
The first impression of your website would obviously be the overall layout, but the readers are visiting your website because they are looking for useful information. The content of a website should be considered to be the most important thing, as it helps in determining how effective a website is. Fresh and unique website content is a very important factor in encouraging people to revisit your site more often.
How regretful is that, there are lot of things happening at your end, you have many incredible products and services, but they are not on your websites! Keeping website contents up to date is most important thing that you can never miss.
If your website’s content is out-of-date, it’s time to consider redesigning your website and enable people in your organization to update content themselves with the help of easy to use Content Managment System (CMS).
Also read: Simple yet, Powerful CMS for your Small Business Website
3. Visually appealing website.
Can your readers find the information they are looking for? Is your layout cluttered and confusing? Does your site look a little old and tired?
Most important is your website should be easy to use and easy to navigate. Website navigation should be easy to use and simple. When people visit your site, they see it as a reflection of your organization. If your site looks professional and is full of useful information readers will see you as an authority and expert. Out-of-date website will create a negative impression about your company.
So along with contents you must also consider making your website visually appealing and easy to use.
Also read: 7 Secrets of a Good Website Design
4. Search engine friendly website.
Does your website rank good enough in the search engine? Do you need to include new keywords? Does your website have a high bounce rate?
A site redesign can help you attract more visitors in a number of ways. Applying modern SEO and strategic internet marketing techniques can help rank your site higher in the search engine result pages. Modern CMS like CMS Budo provide many powerful SEO Booster features.
Also read: Small Business Toolkit Infographics
5. Mobile friendly website.
Is your site able to be viewed on mobile devices such as smartphones and tablets? Is it easy for people to locate information on your website quickly and easily via their mobiles or iPad? With the number of mobile users increasing every year, having a website that is both PC and Mobile friendly is more of a necessity than a trend.
If your old website is not mobile friendly then its worth to update your website with new mobile friendly website. CMS Budo automatically convert your PC website into mobile friendly website.
Also read: 7 Reasons Why You Need to Go Mobile (Infographic)
6. Advanced Features and Content Management System.
Can you change the content of your website by yourself? Is social media integrated into your website? Does your website need an extra features; e.g. a newsletter, photo/video gallery?
A Content Management System (CMS) can provide you all of this. And that becomes another reason to justify the updation of your website. With CMS powered website, the only skill you'll need is knowing how to change texts, images and video, add new pages to your website with a simple text editor.
Website is no longer just static text and graphics. A great website is also designed to have blogs, photo galleries and social media integration.
Also read: Top 10 Reason For SMEs To Use CMS Driven Website.
In conclusion, if you haven’t updated your website in last few years, chances are there that, you may be missing out on some great tools and methods to build your business, increase sales, market your brand, achieve better rankings, and increase your online reputation. And your competitors may be doing it right now