Investing in things that matter.

Posted on 24 Dec 2019 09:00 in Shimbi Insights
by Siddharth Deshmukh

Here is a letter from CEO to customers, shareholders, and the team at Shimbi Labs. In this letter, Siddharth Deshmukh discusses the philosophy of running shimbi labs and updates.



Christmas and New Year Greetings!


Before everything, let me express my sincere gratitude for providing us the opportunity to work with you. Thank you!


I am writing this letter to update you about Shimbi Labs.


Established in 2005, Shimbi Labs was born with the idea of developing simple, powerful, yet affordable software. At Shimbi Labs, we create simple and beautiful software to solve business problems.


We started with three people and grew a team of 60 people in the house. But from early 2019, we decided to adopt a remote work model.


We decided to focus on the best skills and not on the location of people. We don't want to restrict our talent search to the local region. It doesn't matter where they are or in which time zone they are. I discussed this topic in detail in my 2018 annual letter.


Today we are a company of about 45 people spread out in different Indian and Global cities. Our headquarters is in Pune, India, but everyone at Shimbi Labs is free to live and work wherever they want.


We're designers, programmers, writers, speakers, bikers, engineers, runners, developers, chefs, homemakers, tuk-tuk drivers, readers, travelers, lawyers, accountants, gardeners, volunteers, parents, and hard workers.


With such a diverse group of people from different places and interests, we bring a unique perspective to everything we do.


When you choose Shimbi Labs, you get more than software. You get our commitment to continuous refinement to software to improve your experience. And you get our relentless devotion to your satisfaction.


20 Years and running

2020 marks our 20 years of completion in business, yet we feel like a startup, and we’re just getting started. For our first 5 years, we were called We were only in the Server and Hosting business. We decided to start a new business entity under the name Shimbi Labs in 2005 to focus on web and mobile software development.


Over the years, we’ve been fortunate to earn the repeat business of thousands of customers, including some of the world’s largest and smallest companies.


Services and Products

Simplicity is the ultimate sophistication. Every time we made something simpler, useful, yet powerful for our customers, and it has always paid off.


But to serve customers efficiently, we needed to build the tools, which can allow us to run Shimbi Labs efficiently! We created simple yet powerful tools for that and realized that if these applications are useful to us, then they can be helpful to other SMBs too.


Taking this clue, we decided to open up all the internal tools that we use to run the business at shimBi Labs to our customers as a product. They can signup and use it.


Today we have 4 innovative, simple, powerful, yet affordable products for freelancers and small businesses to grow their business faster than ever.


  1. Budo - A simple website builder.
  2. Ninjin - Ready to use an e-commerce platform.
  3. Mikan - The easiest CRM ever.
  4. Invoice - Hasslefree invoicing. 

To learn more about our products visit

And if you are interested to learn about the story behind these products, visit here.


Investing in things that matter.

We don’t chase fads and trends. We stay focused on the things that will always be important for our clients and us.


We develop web and mobile apps for all sizes of organizations, be it a small company, mid-size company, or multinational enterprise.


We only build products for freelancers and small businesses.

This is where we are focused, and we are happy with that.


Our goals have always been the same - Do exceptional work, build the best product, experiment, pay attention to the details, treat people right, tell the truth, have a positive impact on the world around us, give back, keep learning, and have fun.


We treat our people right. We treat our customers as we did like to be treated, and we treat ourselves to a good day’s work and a good night’s sleep. We are in no hurry or no rush. 


We don’t spend more than we earn, we don’t waste money on things that don’t matter. We’re in business to stay in business, and we have 20 successful years of business!


We love sharing!

We love sharing our ideas on business, life, philosophy, culture, design, and technology with the world. You can read on these topics on what we’ve been thinking lately on our company blog and my personal blog.


You can also follow us on Twitter @shimbilabs and me @siddhud 


We are always at your service.

We wish to assure you are in safe hands.



Siddharth Deshmukh
Founder and Chief Executive Officer
Shimbi Computing Laboratories Pvt. Ltd


About the author

Siddharth Deshmukh     
Founder and CEO of ShimBi Labs. Working with Small Businesses and creatively solving their real business problems using technology is my passion. Love #Startups.

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