Photo by Sander de Vos on Unsplash
Is yet another lockdown coming around?
Well, no buddy knows the exact answer to this question. But the only thing we know for sure is that the world has changed forever, and it's time to accept that we'll be stuck with Covid-19 and its mutations for the next decade or so.
And ten years is enough time to transform our habits and the way we live. It's also enough time for organizations to consider long-term company strategy. Will you continue to wait? Or do you want to start a new way of life and make the required changes to your business?
The choice is entirely yours.
The future is digitalization. It doesn't matter what size business or industry you're in.
It's time for you to see how much your business is digital.
Ask these simple questions to start from the basics. Modify where required, start fresh where necessary and ensure you are ready for the next decade.
Does your business own a domain name?
Do you have all access and control over your domain name?
Your domain name is now as valuable as a piece of land you may possess.
Do you have a decent website?
Is your website work on all devices?
When was the last time you updated your website?
Because everyone needs a website!
We literally wrote hundreds of blogs on the website. It covers everything about having a website.
Do you have branded email? or are you still using gmail.com?
Stop using free mails; use branded emails. It is your business, not Google's.
Email is the fastest mode of sharing sensitive information. It is a fact that a customer would trust firstname.lastname@example.org rather than email@example.com. Your website domain name is your new online identity for your business.
Top 6 reasons to use branded email
Online Store 0r Ecommerce
We've seen rapid, widespread adoption of existing services, like ordering groceries online. Everyone is now buying almost everything online. Are you selling? If not, it's time for you to think about converting your business to e-commerce.
You can find many resources here on the online store and online business.
Many businesses are working remotely or in hybrid mode. The potential of remote work, automation, and digitization was never exposed before—companies realizing that it saves cost and improves productivity and profit margins. Small businesses are increasingly adopting Online Invoicing, CRM, and other workflow automation software at work.
Email marketing is very important for all businesses, especially for small businesses. It's a very cost-effective way to reach out and communicate with your prospective customers. It also can help you build a strong relationship with your existing customers if it is done in the right way.
But are you even considering doing it?
Email marketing resources
Social Media Marketing
As a business, you should be present where your customers are. Regardless of age, gender, or location, everyone is on social media these days. Everyone has a social media account.
Social media marketing uses social media platforms to connect with your audience. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. Some popular Social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
Are you using social media effectively for marketing?
Social media marketing resources.
Most small business owners wonder if the blog is the right tool for driving traffic and generating leads. Posting articles and quality content is relatively easier and an inexpensive method of traffic generation, inbound marketing, and lead generation. According to data released by Hubspot, 57% of companies with a blog have successfully driven traffic and leads through their blogs.
Do you have a business blog?
Are you considering blogging as an effective marketing strategy?
Resources for bloggers
Digitization is here to stay. The technologies we're using will continue to improve. We're just at the start of how the software will enable innovation. The more consumers use technology, the more they will demand the same from businesses. Are you ready?
Let us know your thoughts.