Email marketing has been a tried-and-true sales strategy for years, and with good reason. It's a low-cost, easy-to-use marketing tool that generates actual revenue for businesses of all sizes. Not only is it a brilliant way to keep consumers informed of new deals and offers, but it's also a powerful way to keep prospects interested. Plus, it's incredibly simple to track the outcomes.

If you're looking to start your email marketing campaign, the first step is finding the ideal email provider. This will allow you to create your email list and design and monitor email marketing campaigns. With the right email marketing tool, you can create a master list of all email addresses and a variety of other details.

First, let's look at the benefits of email marketing:

• Improving sales
• Generating traffic to your site
• Increasing leads
• Reaching the right people at the right time
• Producing cost-effective campaigns
• Providing more value to your audience

Here are steps in building a good database for your email marketing campaign.

1. Email Provider
If you're looking to start your email marketing campaign, the first step is finding the ideal email provider. This will allow you to create your email list and design and monitor email marketing campaigns. With the right email marketing tool, you can create a master list of all email addresses and a variety of other details.

2. Building a quality customer and prospect list:
To create a list of high-quality buyers and prospects, it's essential to master the art of purpose. This means gathering information from users genuinely interested in your brand, product/service, or content. Make sure not to waste your time on people who are of no help. You should know how to distinguish between good and bad prospects by now.

3. Making it easy to sign up for the Mailing list
Make it easy for people to sign up for your email list and make your emails engaging. Keep your sign-up forms simple and to the point, and place them strategically throughout the web. Determine where your target audience can most easily see your CTA, and put it anywhere you want: on your website, in your blog posts, or even as a pop-up. 

4. Segmentation and targeting of email list:
Once you have your email list, you can customize your marketing messages by segmenting your prospects based on their interest levels and online activities. The two most powerful ways to segment the prospect list are who they are and what they've done. Age, gender, income, and location are all factors in deciding who they are, while "what they've done" refers to their actions on your website. Any good email marketing service will allow you to easily segment your list and automate your campaigns to deliver to different customer types at different times.

Remember, email marketing dynamics are rapidly evolving, but the fundamentals remain the same. With the proper email marketing database and plan, your audience will understand what you're thinking, and you'll see real results.

More Resources on Email Marketing >>