Technology is involving. What worked last year does not guarantee that it will be the same this year. In fact, some strategies may seem redundant and not helpful enough that it could affect your business.
Email marketing is very important for all businesses especially for small businesses. It's a very cost effective way to reach out and communicate your prospective customers. It also can help you build a strong relation with your existing customers.
94% of people who use the internet, use email. It means that even if they are not on social media, you can still reach out to the majority of people. If done right, email marketing is the most effective way to promote your business.