This article outlines the benefits of email marketing and provides actionable steps to create a quality customer and prospect list, segment and target effectively, and create engaging emails.

Email marketing is a key tool used by brands to advertise themselves. If used right it can do wonders or else it remains ignored and marked as SPAM. Read along to know how to do it perfectly.

Technology is involving. What worked last year does not guarantee that it will be the same this year. In fact, some strategies may seem redundant and not helpful enough that it could affect your business. 

Email marketing is very important for all businesses especially for small businesses. It's a very cost effective way to reach out and communicate your prospective customers. It also can help you build a strong relation with your existing customers.

Holiday season is around, its time for many businesses to keeping in touch with customers and attract them to do the shopping. Sending frequent email campaigns is often the best way to communicate.

Newsletters are possibly the most established form of online marketing. They're an effective method of promotion and communication with your customer.

A good email marketing program is an essential for growing your small business and increase your revenue. The first step is to find the right Email Service Provider (ESP).

94% of people who use the internet, use email. It means that even if they are not on social media, you can still reach out to the majority of people. If done right, email marketing is the most effective way to promote your business.