We firmly believe that while our products are really good for many, but they can not make everyone happy. So we try to focus on a small group of people (Freelancers and Small Business) that we think our products are useful.
While we listen to every feedback carefully, we can not promise that we can act on all. While we learn a lot from our users, we need to carefully pick up and work on things that we can do best. We wish to provide really good things that will last longer and help grow your business.
Our product UI design policy is simple. Always choose clarity over fancy or slick. We aim to make the UI self-explanatory by keeping every screen simple and showing only things that matter at a time. Well-designed products don't need an instruction manual.
We love the minimal design, but we don't overdo it. We prefer to take time and space to explain things instead of using unlabeled buttons (we are guilty of using them at places). We continually work on eliminating ambiguous things.
We don't like crowded and sticky interface. We prioritize user interface with only think the user will need while completing one task, hiding everything else not required—overwhelming user with multiple options, notifications, and various menus is counterproductive. People use our products, not because they love them, but to get their job done. They like our product for productivity, not fancy.
Every morning we get up with one thought how to make our products simple and straightforward for our users, so they log in, use it, get out, and do other important things that matter to them most.
For us getting the job done is most important.