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People come on the web with clear intent, and they expect to get results or answers to there queries quickly. How to ensure your visitors get answers to their question, quickly and effectively.
Does this situation related to you - the last time you clicked the top result while searching for something online, and landed on a page that was full of irrelevant information to what you were looking for on the website?
That, brings a lot of frustration as a reader, as it wastes your time.
But wait, is that happening with your readers too? Is your content engaging, useful and at the same time favourite of search engines as well?
To be found on the web is very important but through forced SEO (Search engine optimisation) efforts, you may win to bring them to your website, but if they found useless contents on your website, they will be disappointed, and it increases the possibility of they never return your site.
This blog tries to explain the qualities of your website readers will appreciate and how to help search engines to display your content in useful and eye-catching ways in the search results.
So how to make your content stand out in search engines as well as for human?
Visitors and Search Engines both love useful and straightforward websites.
There are many things to discover on the web, a lot of distractions while surfing the web, most common is social media and chat alerts, so in such an environment you have very less time to make an impact, and win the visitor.
This blog will help you to create a clear, useful and effective site, for your readers, and for Google.
This blog may extend to two or three or even more parts, this topic has much to offer.
This blog may update multiple times without notice! If you wish to get notified on the update, please click here.
What to expect?
- A few basic but super important concepts for building your site.
- How to organise your website contents?
- How to write homepage and other page contents?
- What type of content is useful for readers and search engines to understand?
- How to link between your pages?
- Importance of choosing the right page name and page titles.
- You will learn how to test your site on Google the right away.
- Things to avoid (or WHAT NOT TO DO)!
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So let’s dive deep into the details!
Define the purpose of your website.
A good start is to define the purpose of your website.
Like any good or bad thing in the world has its purpose of existence, you should give time to define the primary purpose of your website. Some websites can have more than one purpose, in such case you should write them down in priority of primary, secondary and so on.
Do you want to educate the visitors about a specific problem and then take them to the solution you are offering?
Or Do you want to engage the visitors to read more and more on your website, and become your fan?
Or Do you want to be straightforward and ask for their business by offering your product /service?
Once you define the purpose of your website it will help you to write useful and effective contents for readers of your site.
For example, the primary purpose of Shimbi Labs website is to sell software products to Small Businesses and Freelancers, but the secondary purpose is to educate them about problems they are facing and solutions we are offering. Help them to determine if our products are best fit for there use.
This blog is also part of our content strategy to help people write useful content to create an effective website. In return, we hope they may consider using Budo to build their website.
What is the purpose of your website?
To help you define the purpose of your website we are listing few common ones here:
- Attract people to your physical shop
- Sale things online
- Your website to be a source of information
- Build relationships with your customers
- All of them
Defining purpose is important because the goal will decide the tone of your content. Whether it will be like a story, case study or advisory, it all depends on what you want to achieve through it.
So once you define the purpose of your website, you are ready to move forward on planning for contents of your website.
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First write for readers.
This is the THUMB RULE you must all the time remember when writing content for your site.
Create original and useful content for your website readers.
You can take inspiration, guidance or even quote some content from other sites, but do not copy content from another site. It is called "duplicate content", and it hurts your website search engine ranking.
Even if simple but create new, original and useful content for your website readers. Create content keeping your readers in mind.
Try to write something unique and interesting about your business or a topic you are writing. You must ensure your website reader should get some value from your website, either in the form of a good product, service or new knowledge.
Organize your content subjectwise in different pages.
It will be useful to follow either or together following simple rules.
One page = One main topic
One paragraph = One sub topic
It's convenient for your visitors to find one main subject on a separate page. Moreover, if the page is further divided into short and clear paragraphs discussing subtopics, it will help readers to understand topic quickly.
Use related and simple words.
Selection of words (and keywords) is so essential while writing. Use related and simple words. Remember you are writing for everyone unless your site is specifically for a particular set of users such as scientific researchers or people from the literature world, only then you can use more complex language.
Also, Google understands your site through text, so the selection of related and simple words that your user understand will also help Google to rank your site correctly.
Here are handy guidelines by Google for writing contents for your website.
Clarity of topic
Rember less is more, empty is full.
Top priority should be clarity than filling the page with unnecessary content. This is so important, no matter even if your page feels empty. Clarity of content reduces the stress on your visitors.
Clarity, precision and simplicity create useful websites.
Keep in mind: The goal of your reader is to find answers as quickly as possible.
This blog is a work in progress.
Please return for updates tomorrow!
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We are writing this blog to help anyone making a useful and effective website. At Shimbi Labs we look forward to helping thousands of small businesses, freelancer, creators, hobbyist, and just about anyone, who wish to build an effective website to present their work.
If you have remarks, suggestions or insights, please share in the comment section.
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If you are planning to build your website, or for your client, you may consider using Budo.
Budo is a website builder designed for extreme ease of use, and also to help you efficiently organise your website, for your readers and Google.