Fact: technology is involving. What worked last year does not guarantee that it will be the same this year. In fact, some strategies may seem redundant and not helpful enough that it could affect your business.
The best way you can do is to adapt to these changes. How will you do that? You must constantly explore your options to improve yourself and your business. In case you think email marketing is so yesterday, think again.
Here are five new strategies you should know to make email marketing work for you – at least for this year:
1. Optimize your Design for Mobile Devices
Design matters, there is no doubt with that. How your email looks will define whether the potential consumer will click the link and make him aware that your business exists.
Here’s the thing: you need to make sure that your email marketing content is optimized for the mobile platform. In fact, if you want to tap a bigger audience, then you need to reach out to them where they are most reachable – through their mobile phones. This is because 66 percent of brand marketing emails were opened on mobile devices – and the number is still growing.
You can do this by:
- Using responsive email templates or templates that are automatically optimized for both desktop and mobile devices
- Ensuring that the buttons or links should be large enough for easy click
- Keeping your emails short.
2. Be Smart with Subject Headlines
What is the first thing you notice when someone sends you an email? Aside from the sender, you always pay attention to the subject headline to give you a glimpse of what the email is about. Therefore, make sure that your subject line is enticing and inviting to make it clickable.
Here are tips to remember when formulating your subject headline:
- Keep it short, preferably maximum of 30 characters.
- Make sure the headline is accurate about what the email content is all about.
- Don’t be afraid to use strong phrases or action words, though take it easy on the all-caps text to avoid spam triggers.
- Try personalizing the subject headline, either by using the receiver’s name or making it location-specific.
- Construct time-sensitive subject lines, like when an offer will end to create a sense of urgency on your reader.
3. Understand Email Segmentation
Did you know that the “batch and blast” strategy wherein you send an email to every subscriber is no longer effective? The truth is the most personal the email is, the higher chances of click and return. This is called segmentation.
Nowadays, segmentation is the key to boosting prospect engagement and getting your message across the audience. You can gather data about your subscribers based on the information they gave out during registration. Social media could also be your best friend to determine your target audience. Tracking how your subscribers respond to email newsletters is another way to segment your subscribers.
Instead of email blast even to people who don’t really care, you only target specific people relevant to your campaign, thereby making email marketing more effective.
4. Highlight Your Brand
Do you want to know how people will remember you? Then make sure you highlight your brand in your emails.
Here’s the thing: emails could be a virus trigger. Some may not even bother opening an email from you out of fear. To prevent this from happening, make sure to use your brand name as the sender.
Proper logo placement is also crucial. Place your logo on the top left corner to get your reader’s attention.
5. Automation is Key
Email marketing may be part of your marketing strategies. In this case, automation could be a big help. It allows you to send the right message to the right person at the right time. The good thing about email automation is that it is personalized and relevant, thereby leading to higher conversion rates. Consequently, it ensures that your emails get out when the situation calls for it.
What’s the bottom line? Email marketing is still relevant. With the right techniques, you are able to send your message across to target readers and convert it into something more beneficial for you. Just in case, Good Monster is a web design agency that could help fill in your email marketing needs.
Quick Note: Websites powered by Budo comes with amazing automation email marketing app.
||Sunny Popali is an everyday learner and editor, working at Good Monster, a web design agency. He is passionate about helping online businesses to achieve their goals with cost-effective SEO & Digital Marketing services. He believes that you should keep conversion rates in mind