Brands act more like humans now rather than just selling products and services. They have a personality. All this has been possible due to social media. Read along to know how and why it is crucial.

Overtime, no extra pay, online meetings, disturbed work-life balance, many companies are doing this to their employees. Due to social media people are now being able to fight it. Still a long way to go especially in India. Read along to know more.

Growing a businesses in todays saturated market is very difficult. Some companies do it well others just die its own death. Do you want your company to stand out among the crowd? Read along to know how you can do so!

Website's are the need of the hour for all professionals and businesses. Podcasting is the new career path emerging and not many podcasters have a website. Read along to know why you should make one for yourself!

Podcasts is the upcoming way of streaming contents. It is growing fast in countries like the USA, China and India. Due to its reach it is becoming an ideal place to advertise. So how can small businesses leverage it? Read along to know more.

Café Coffee Day-The name that makes many nostalgic and some unaware and confused. This legendary coffee chain went through a rollercoaster ride and is still recovering. There is a lot you can learn from its journey and its competitors. Read along to know.

Studying your consumers is the vital for growing your business. Unless you know how your customer shops you will not be able to devise strategies that boost your business. Read along to know more.

Learn all about the 7P's and the 4C's of marketing and design your strategy for your small business accordingly to increase your sales and profitability.

Creating attractive visuals for your brand is not as easy as you think. A lot of thought and science goes behind it. Read along to know more.

Every business needs a structure to follow in order to analyze its functioning. SWOT is one such effective and efficient tools to do so. To know everything about SWOT analysis read along.