Learn all about the 7P's and the 4C's of marketing and design your strategy for your small business accordingly to increase your sales and profitability.

Creating attractive visuals for your brand is not as easy as you think. A lot of thought and science goes behind it. Read along to know more.

Every business needs a structure to follow in order to analyze its functioning. SWOT is one such effective and efficient tools to do so. To know everything about SWOT analysis read along.

Email marketing is a key tool used by brands to advertise themselves. If used right it can do wonders or else it remains ignored and marked as SPAM. Read along to know how to do it perfectly.

Employee retention saves a lot of time, energy and money for a company. Hiring is always a cumbersome process and after that if employees leave in 3 months it disturbs the administration of the company. Read along to know how to retain your employees.

Who said teenagers can't successfully start and run a small business? Age does not limit creativity and talent. Read along to know more about some business ideas that do not hamper your studies as well as are profitable.

Stress is a part and parcel of freelancing. Managing it is the key to a healthy mental, physical and professional life. Read along to know how to manage stress effectively.

Being eco-friendly is not losing out on business. It helps you gain more sales as well as preserve the environment. Read along to bust the myths about being eco-friendly and learn some tips on how to sustain an environment conscious business.

Knowledge has no age. In today's fast moving world the day you stop upskilling yourself you will fall behind others. So how should a freelancer upskill themselves? Read along to know more!

The fashion industry is growing everyday and to stand out among the crowd you need to create a website for your brand. read along to know the do's and don'ts!