Explore key strategies for understanding consumer psychology to enhance engagement and loyalty. Learn about personalization, empathy, and the latest audience analysis techniques.

Price adjustments can be a delicate matter, but businesses can navigate them effectively with transparency, empathy, and a focus on value.

Discover how reviews and testimonials impact businesses. Learn why they're essential for credibility, trust, and growth in today's digital world.

Unlocking the code to lasting customer relationships! Dive into a treasure trove of customer retention tactics that go beyond clichés. From personalization to community-building, learn strategies that boost the loyalty.

We tend to focus on avoiding red flags and negatives, but what about the positive "green flags" in client relationships? It's time to consider them for a more fulfilling partnership.

Learn how to master the AIDA model and understand the four stages of a sales funnel to convert prospects into customers with this comprehensive guide.

Ever wondered why you perceive some brands as eco-friendly, high quality, cheap, mediocre etc. Brands use many techniques to influence your mind. Public relations is one of them. Read along to know more.

Brands act more like humans now rather than just selling products and services. They have a personality. All this has been possible due to social media. Read along to know how and why it is crucial.

Customer service is the key to keeping customers happy and loyal to your brand. So how should one manage it efficiently with little or no staff? Read along to know more.

Customer is King in today's world. Quick and efficient customer service is the key to make your customers happy and loyal. Here below are the best principles to abide by to provide good customer service! Read along to know more.

Every lead is essential for small businesses because well-natured lead may eventually become a customer. In his blog post, you will learn the basics of managing your sales lead.

Your customers will be the reason you enjoy your best laughs and momentous joy of the year with your significant one, this Valentine's Day!

Siddharth Deshmukh, CEO, ShimBi Labs, discuss our product philosophy.

Here is my message to my team at Shimbi Labs on the occasion of Gandhi Jayanti.