Decoding Customer Psyche: Mastering Target Audience Analysis for Marketing Success

Posted on 12 Nov 2023 09:03 in Small Business Hacks
by Fatema Electricwala

Explore key strategies for understanding consumer psychology to enhance engagement and loyalty. Learn about personalization, empathy, and the latest audience analysis techniques.


Navigating the Delicate Art of Price Adjustments: A Guide to Keeping Customers Informed and Engaged

Posted on 09 Nov 2023 09:00 in Small Business Hacks
by Fatema Electricwala

Price adjustments can be a delicate matter, but businesses can navigate them effectively with transparency, empathy, and a focus on value.


Elevating Your Business with Customer Voices: The Significance of Reviews and Testimonials

Posted on 15 Sep 2023 09:15 in Small Business Hacks
by Fatema Electricwala

Discover how reviews and testimonials impact businesses. Learn why they're essential for credibility, trust, and growth in today's digital world.


Customer Retention tactics that actually work

Posted on 24 Aug 2023 14:19 in Small Business Hacks
by Fatema Electricwala

Unlocking the code to lasting customer relationships! Dive into a treasure trove of customer retention tactics that go beyond clichés. From personalization to community-building, learn strategies that boost the loyalty.


Beyond Red Flags: Why Green Flags Matter When Working with Clients

Posted on 12 Mar 2023 09:09 in Small Business Hacks
by Fatema Electricwala

We tend to focus on avoiding red flags and negatives, but what about the positive "green flags" in client relationships? It's time to consider them for a more fulfilling partnership.


Mastering the AIDA Model: Understanding the Four Stages of the Sales Funnel for Higher Conversions

Posted on 01 Mar 2023 14:27 in Small Business Hacks
by Fatema Electricwala

Learn how to master the AIDA model and understand the four stages of a sales funnel to convert prospects into customers with this comprehensive guide.


What is Public Relations. How can it help you?

Posted on 12 Nov 2022 10:00 in Small Business Hacks
by Zainab Sohangpurwala

Ever wondered why you perceive some brands as eco-friendly, high quality, cheap, mediocre etc. Brands use many techniques to influence your mind. Public relations is one of them. Read along to know more.


Are brands behaving like human? How?

Posted on 13 Oct 2022 10:00 in Small Business Hacks
by Zainab Sohangpurwala

Brands act more like humans now rather than just selling products and services. They have a personality. All this has been possible due to social media. Read along to know how and why it is crucial.


How to manage customer service efficiently? The ultimate guide for small businesses.

Posted on 20 Apr 2022 10:00 in Small Business Hacks
by Zainab Sohangpurwala

Customer service is the key to keeping customers happy and loyal to your brand. So how should one manage it efficiently with little or no staff? Read along to know more.


Best principles for good customer service

Posted on 23 Nov 2021 11:11 in Small Business Hacks
by Zainab Sohangpurwala

Customer is King in today's world. Quick and efficient customer service is the key to make your customers happy and loyal. Here below are the best principles to abide by to provide good customer service! Read along to know more.


Basics of adding, updating, and managing leads in Mikan CRM: A Guide for Beginners.

Posted on 30 Apr 2020 12:53 in Shimbi Labs Products
by ShimBi Labs

Every lead is essential for small businesses because well-natured lead may eventually become a customer. In his blog post, you will learn the basics of managing your sales lead.


Customers are your valentine!

Posted on 14 Feb 2017 18:28 in Shimbi Insights
by ShimBi Labs

Your customers will be the reason you enjoy your best laughs and momentous joy of the year with your significant one, this Valentine's Day!


Customer is not a product! (Our Product Philosophy)

Posted on 11 Oct 2014 12:12 in Shimbi Insights
by Siddharth Deshmukh

Siddharth Deshmukh, CEO, ShimBi Labs, discuss our product philosophy.


Customer - He Is Not Dependent On Us; We Depend On Him

Posted on 02 Oct 2011 21:27 in Shimbi Insights
by Siddharth Deshmukh

Here is my message to my team at Shimbi Labs on the occasion of Gandhi Jayanti.



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