Discover when it's time for a logo redesign and how to approach updating your brand's image to stay competitive. This guide covers essential questions to consider, trends to follow, and tips for maintaining your brand identity.

Discover the refreshing new logo of Baskin Robbins, symbolizing 31 delightful flavors and aimed to 'add joy to your everyday life.' Uncover their successful rebranding strategy, Gen Z appeal, and the secrets behind their global ice cream empire.

Red Bull's success story is more than just an energy drink. By standing out with anti-branding and anti-marketing, they created a unique brand that attracted consumers. They invested in sports and used brand evangelists to reach additional customers.

Brands act more like humans now rather than just selling products and services. They have a personality. All this has been possible due to social media. Read along to know how and why it is crucial.

Growing a businesses in todays saturated market is very difficult. Some companies do it well others just die its own death. Do you want your company to stand out among the crowd? Read along to know how you can do so!

Studying your consumers is the vital for growing your business. Unless you know how your customer shops you will not be able to devise strategies that boost your business. Read along to know more.

Learn all about the 7P's and the 4C's of marketing and design your strategy for your small business accordingly to increase your sales and profitability.

Want to make your small business stand out among the crowd? No need to whack your brains over it. Here are some effective ways to make your business stand out among the crowd.

Video marketing is the most appealing and eye catching method used by many companies across the world. YouTube being the world's best and highly viewed video streaming platform is the ideal platform for it. So start marketing your business!

Attracting the best talent in the job market is very difficult. But the best-designed career page can help you do it. A career page is the first and lasting impression job seekers have of your company. Want to know how to improve it? Read this article.

Want new customers? Increased footfall on your website or store ? Advertise yourself using modern marketing strategy. It is cost efficient and effective. Use social media as a platform to build your brand.

Every picture has a story, but when it is about a company logo, it has something much more profound and interesting than just an ordinary story. Siddharth Deshmukh founder and CEO of Shimbi Labs shares the fascinating journey of the new logo of Shimbi Labs

Email is the fastest mode of sharing sensitive information. It is a fact that a customer would trust sales@shimbi.in rather than shimbisales@gmail.com. Your website domain name is your new online identity for your business.

In today's last blog of Small Business Toolkit for Busy Entrepreneurs series, we will discuss how to communicate your business brand effectively and who can help you.

In this blog post least discuss how you can establish your brand on Pinterest. Let's consider the following ideas that can help build your brand on Pinterest.

Everything starts small. No matter how big business is today, fact remains that it started small. All the big business of today would have followed the principles and practices of branding required for growth of business.