The Power Of Storytelling In Marketing

Posted on 06 Sep 2023 09:21 in Small Business Hacks
by Fatema Electricwala

Discover how storytelling in marketing captivates audiences, fosters emotional connections, and drives brand success. Uncover the potent strategies that harness the true power of narratives in this insightful guide.


Revolutionising Advertising: How IPL is reshaping the Digital Landscape

Posted on 03 Jun 2023 16:20 in Small Business Hacks
by Fatema Electricwala

Promotional activities during the IPL are meticulously planned and implemented, with teams such as Kolkata Knight Riders, Chennai Super Kings, Mumbai Indians, and Royal Challengers Bangalore engaging with their audience through social media.


Seize the Yay: Exploring Baskin Robbins' Refreshingly Cool New Logo and Brand Strategy

Posted on 18 May 2023 18:00 in Small Business Hacks
by Fatema Electricwala

Discover the refreshing new logo of Baskin Robbins, symbolizing 31 delightful flavors and aimed to 'add joy to your everyday life.' Uncover their successful rebranding strategy, Gen Z appeal, and the secrets behind their global ice cream empire.


How Red Bull's Unconventional Marketing Made It The Energy Drink Giant

Posted on 05 Mar 2023 10:33 in Inspiring Stories
by Fatema Electricwala

Red Bull's success story is more than just an energy drink. By standing out with anti-branding and anti-marketing, they created a unique brand that attracted consumers. They invested in sports and used brand evangelists to reach additional customers.


Are brands behaving like human? How?

Posted on 13 Oct 2022 10:00 in Small Business Hacks
by Zainab Sohangpurwala

Brands act more like humans now rather than just selling products and services. They have a personality. All this has been possible due to social media. Read along to know how and why it is crucial.


How to make your brand stand out and boost sales?

Posted on 24 Sep 2022 10:00 in Small Business Hacks
by Zainab Sohangpurwala

Growing a businesses in todays saturated market is very difficult. Some companies do it well others just die its own death. Do you want your company to stand out among the crowd? Read along to know how you can do so!


How to Study Consumer Behaviour to Increase Brand Loyalty and Sales

Posted on 18 Aug 2022 18:38 in Small Business Hacks
by Zainab Sohangpurwala

Studying your consumers is the vital for growing your business. Unless you know how your customer shops you will not be able to devise strategies that boost your business. Read along to know more.


Understanding the Marketing Mix to increase your sales and profitability

Posted on 14 Aug 2022 10:00 in Small Business Hacks
by Zainab Sohangpurwala

Learn all about the 7P's and the 4C's of marketing and design your strategy for your small business accordingly to increase your sales and profitability.


Tips to make your small business stand out.

Posted on 30 Dec 2021 09:00 in Small Business Hacks
by Zainab Sohangpurwala

Want to make your small business stand out among the crowd? No need to whack your brains over it. Here are some effective ways to make your business stand out among the crowd.


YouTube - an effective marketing tool for your business

Posted on 05 Nov 2020 17:00 in Small Business Hacks
by Zainab Sohangpurwala

Video marketing is the most appealing and eye catching method used by many companies across the world. YouTube being the world's best and highly viewed video streaming platform is the ideal platform for it. So start marketing your business!


Want to attract the best talent? Here's how to go about it.

Posted on 08 Sep 2020 16:04 in Web & App Design
by Zainab Sohangpurwala

Attracting the best talent in the job market is very difficult. But the best-designed career page can help you do it. A career page is the first and lasting impression job seekers have of your company. Want to know how to improve it? Read this article.


Brand building. New era of marketing.

Posted on 27 May 2020 12:12 in Small Business Hacks
by Zainab Sohangpurwala

Want new customers? Increased footfall on your website or store ? Advertise yourself using modern marketing strategy. It is cost efficient and effective. Use social media as a platform to build your brand.


Shimbi Labs: The story behind our new logo

Posted on 05 Apr 2017 11:14 in Shimbi Insights
by Siddharth Deshmukh

Every picture has a story, but when it is about a company logo, it has something much more profound and interesting than just an ordinary story. Siddharth Deshmukh founder and CEO of Shimbi Labs shares the fascinating journey of the new logo of Shimbi Labs


Top 6 Reasons To Use Branded Email

Posted on 29 Feb 2016 05:23 in Small Business Hacks
by ShimBi Labs

Email is the fastest mode of sharing sensitive information. It is a fact that a customer would trust sales@shimbi.in rather than shimbisales@gmail.com. Your website domain name is your new online identity for your business.


Tools to Communicate Your Small Business Brand Effectively

Posted on 26 May 2014 09:55 in Small Business Hacks
by ShimBi Labs

In today's last blog of Small Business Toolkit for Busy Entrepreneurs series, we will discuss how to communicate your business brand effectively and who can help you.


How to Establish Your Brand on Pinterest

Posted on 13 Oct 2013 11:18 in Small Business Hacks
by ShimBi Labs

In this blog post least discuss how you can establish your brand on Pinterest. Let's consider the following ideas that can help build your brand on Pinterest.


Significance Of Branding For Smaller Businesses

Posted on 16 Jul 2013 15:31 in Small Business Hacks
by ShimBi Labs

Everything starts small. No matter how big business is today, fact remains that it started small. All the big business of today would have followed the principles and practices of branding required for growth of business.



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